The quaint small town of Nha Trang is well known in Vietnam for its pure white sands. In the late 1990s, with the economic transformation in full throttle, a few overseas Vietnamese with entrepeneurial spirit returned with money and a real estate development dream. Pham Nhat Vuong, who made his fortune as a retailer of consumer goods in Ukraine, built a resort named Vina Pearl on a small island off the coast of Nha Trang. Now it has become the most well known resort in Vietnam with suites renting out at $1,200 a night for the Miss Universe event. The event is expected to draw 10,000 or more people and there is simply not enough accomdation for that many tourists and the press entourage. The solution, a luxury cruise liner anchors right off the beach overlooking the Crown Convention Center where the show is taken place.
Not to be outdone, next year, Miss World, the European version of Miss Universe, will also be in Nha Trang in July. Earlier in the week at Ho chi Minh city, some of the girls tried on the ao dai, the traditional Vietnamese dress. One of the well known fashion designers commented: " The girls fitted in the ao dai beautifully since they all have gorgeous body measurement."